celebrates French bakery and pastry

I REGISTER

26 – 29
March 2022

Crusty celebration

INSPIRATION

THOUGHT

SHARE

INNOVATION


Sirha Europain welcomes the major competitions in the sector

Bakery World Cup
European Pastry Cup
French Cup of Schools

By investing in equipment, services and products developed by the R&D departments of suppliers in the sector, 

bakers and pastry chefs will offer their customers an ever more qualitative offer based on the know-how of “French bread”.

Pick up your badge today here

The world of bread is divided into two: «soft» bread and «crispy» bread, like the «À la française»
baguette. It is all the knowledge, the know-how, the technique, the tricolor heritage which are exported
and lived through SIRHA EUROPAIN.


Suppliers of raw materials, designers of precision mechanics, craftsmen and women, entrepreneurs:
all gather around the idea of a daily bread and the morning croissant to lunch snacking, from pre-dinner
snacking to sharing cake.

The world loves French bakery.

Find the best innovations of the show on each participating stand.

Prepare your visit and consult them now on our website.


I take my ticket

Sirha Europain Awards

Europain joins the Sirha Food ecosystem
and becomes Sirha Europain

Europain remains Europain, the leading bakery and pastry trade fair, geared towards French excellence, particularly for export, with the incomparable power of French baking. But to strengthen its momentum and enable it to reach out to new sectors such as catering and snacking, since 2021 Europain has integrated the Sirha Food ecosystem, created by GL events, around its emblematic Sirha trade fair, a benchmark for Food Service and restoration.


Europain therefore now reads Sirha Europain, offers itself a whole new graphic design, a correspondence of image and spirit with Sirha Lyon but also the major Sirha Bocuse d'Or and Sirha World Pastry Cup competitions.



Sirha Europain gives the floor
to professionals in the sector

Covering a total surface area of 2,730 sqm, different dedicated spaces will be at their disposal to express their ideas and illustrate their expertise through:


  • SIRHA EUROPAIN FORUM 
    Talks and conferences around current market themes


  • SWEET AND BAKERY STAGES 
    2 masterclass scenes and demonstrations by industry professionals


Review of the 2020 edition

  • 38,230 professionals including 24% international
  • 452 exhibitors and brands including 18% international
  • 342 meetings organized between exhibitors and international visitors
  • 100 new products / 9 winners Europain Novelties Awards
  • 51 masterclasses on the Bakery & Snacking and Sweet stages
  • 40 presentations on the Europain Forum

Come and meet the profession

  • Equipment specific to the production site, bakery, laboratory
  • Furnishings and supplies for the store
  • Raw materials, Intermediate and processed food products for bakery or pastry
  • Beverages
  • Technologies and services